Rouge d’Armani Lipstick in 401 – Review and Swatches

Rouge D'Armani 401 in Box

Hello Mr. Armani,

I’ve had a love-hate relationship with your fashion, jewelry and accessory pieces. They bordered on me liking them…but there was always something off (maybe about 10 years of aging to go.) I was intrigued by your makeup collection. But afraid! What if what I thought was a va-va-voom lipstick ended up old lady? What if I was really just paying for overpriced L’oreal? I’m writing to tell you I was so wrong. Please forgive me.

As some of you might know, my birthday was February 13th. My family doesn’t celebrate my birthday, save to give me the occasional cash gift. I prefer it that way – it guarantees I’ll get something I like. However right now i’m saving up for either the Canon Rebel t3i or t4i AND i’m on a no-buy until at least the end of March – so I knew I wouldn’t be buying myself any pretties with the money.

Then an angel came down from…the hall (my youngest sister Harmony) and presented me with an offer. Choose four products, price irrelevant, they shall be your birthday presents! I’m not going to spoil what I got – but this was the first thing on the list. I’d been eyeing #401 since I saw it featured on Temptalia’s “The Scarlet Season” red lip feature. I was looking for something in the same spirit as my HG red lip, MAC’s Lady Danger.  But my dislike of GA’s fashion and accessory offerings made me hesitate to buy this for myself. “Ah well!” I told myself, “Nordstroms has a really liberal return policy…”

Generic Information:

The $30.00 USD Price tag is what really made me jump. It’s by far the most expensive lipstick in my collection. The closest I have to it in price is my $24.00USD Tarte LipSurgence(which I actively dislike :P ). For that price you get 4.2ml /.14oz of lipstick, the same as a NYX Round Lipstick (MAC’s lipsticks contain .10 oz.)


Rouge D'Armani 401 Packaging

I like the packaging of the Rouge d’Armanis. Their description of it is spot on.

Lipstick packaged in an elegant black lacquered case with an exclusive magnetic closure. Sealed with a click.

The shiny finish is bit of a fingerprint magnet. But it wouldn’t have looked quite as nice in a matte finish.

Color Accuracy:

Armani divides up their 14 Rouge d’Armani offerings up as Pinks (one shade), Browns (three shades), Beiges (six shades), Reds (four shades) and Plums (2 shades.) 401 Is oh so-obviously listed under the Reds – but that’s all the text information you get on the product.

401 Official Image

My Rouge D'Armani 401

I love when a bullet resembles the finished product. #401 is a brilliant orange-based tomato red.

My 401 Swatch

It’s MORE orange than Lady Danger. But more on that later… All in all, Armani did a great job representing the product with a minimal amount of information.


This is a powerfully pigmented lippie. One swipe covers up my very pigmented lips with no alteration to color. Take a look!

Bare Lips

401 Applied


I was a bit intimidated by the design of the bullet. I feared it was too wide and angular to allow me to navigate curves. But really, it’s exactly what makes it easy to do so. I use the thinner edge for precision work and the nice wide base for the rest.

Bullet Design

Of course the formula helps. It’s smooth, doesn’t pull or tug and yet manages to feel soft too.


Whaaaaaaa! Okay so, I was expecting good wear. I know Temptalia got about 6 hours but it didn’t last through a meal. The following shots are not edited and were taken during a span of hours where the following things were consumed: Celery with Peanut Butter, Soy Milk, Hot Tea and Scones, Orange Juice.

401 Applied

Here it is, as above – freshly applied.

After 5 Hours

You can see it’s lost some shine and bled a little more but it’s still going strong.

After 8 Hours

At this point it was about midnight. I was lazy and I just went to bed. I regret not taking a shot in the morning. The color was faded but my lips were really prettily stained with the same shade.

Now, I’ve also worn this for a rather oily barbeque style meal. It made it through with only minor fading and that was after dabbing my mouth free from bbq sauce and all kinds of unmentionable trans fats.


As I mentioned above – I’d purchased this as a possible replacement for my MAC Lady Danger. The shades ended up being different enough for both to earn well loved places in my heart – but neither replaces the other. I rounded up all my similar lippies and snapped up some shots for those of you that are curious.

Bullet Comparison (From Left to Right: NYX Eros, Revlon Fire&Ice, NYX Indie Flick, GA 401 and MAC Lady Danger)

Flash Swatch Comparison (From Left to Right: NYX Eros, Revlon Fire&Ice, NYX Indie Flick, GA 401 and MAC Lady Danger)

No Flash Swatch Comparison (From Left to Right: NYX Eros, Revlon Fire&Ice, NYX Indie Flick, GA 401 and MAC Lady Danger)

On their own, both Eros and Fire&Ice are often said to lean more orange than blue. But when compared to the considerably more orange 401 – they easily look totally blue based. NYX Indie Flick looks much pinker than 401 and has a matte finish. Finally, Lady Danger has a less satiny finish and a touch more red than 401. I didn’t include it in the swatch shots because it looked so drastically different, but just a heads up, MAC’s Russian Red is nowhere close to 401. It looks almost brown by comparison.


Irreplaceable, without compare…#401 easily earns it’s $30 USD price tag with its easy application and long wear. It’s a real dream to apply and use. I love it!

Value: 4/5

Pricy. But worth it.

Packaging: 4/5

Classic, elegant. But a bit of a fingerprint magnet.

Color Accuracy: 10/10


Pigmentation: 10/10

Unrivaled pigmentation makes this suitable for naturally pigmented lips.

Application: 10/10

Glides on like a dream~ I love it!

Wear: 9/10

Okay seriously? 8 Hour fadeless wear? And NOT completely disappearing after a BBQ dinner?

Overall: 94% (A-)

The funny thing is that none of the other shades in the line appeal to me. So if any of you own any of the other colors, do please let me know what your experience has been. Same wear? Same ease of application?

<3 EA

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10 Responses to Rouge d’Armani Lipstick in 401 – Review and Swatches

  1. Larie says:

    Ah, so terribly gorgeous! I have never ventured into Armani lipsticks (even though they get such hype) because I haven’t been able to find an ingredient label, haha. They look really beautiful, though, and this is definitely your kind of color!
    Larie recently posted..Wedding Series FOTD #2: A Brighter Red Lip

    • Eden-Avalon says:

      Allure has this for shade 603. When I get home i’ll take a look at the box and see if it has a list, which i’ll type up (or use to confirm this as accurate.)

      Trimethylsilox dimethicone, isohexadecane, octyldodecyl neopentanoate, polyethylene, hydrogenated styrene/methylstyrene/indene copolymer, VP/hexadecane copolymer, hydrogenated polyisobutene, acrylate acid, isobutyl acrylate, isobornyl acrylate copolymer, ozokerite, synthetic fluorphilogopite, VP, eicosene copolymer, calcium aluminum borosilicate polester-3, calcium sodium borosilicate, polyethylene terphthalate, silica, pentaerythrityl, tetra-di-t-butyl hydroxyhydrocinnamate, tin oxide, acrylates copolymer, methicome, alumina. May contain: CI 77891, titanium dioxide CI 7749, CI 77492, CI 77499, iron oxides CI 45410, red 28 Lake, CI 5850/red 7, CI 15895, yellow 6 lake CI 42090, blue lake CI 75470, carmine CI 45380, red 22 lake CI 19140, yellow 5 lake CI 45380, red 22 CI 45410, red 28 CI 45370/orange 5, mica

  2. Ricquetta says:

    Oh la la! How luxurious! I have yet to try any of the companies products!
    Ricquetta recently posted..All About Brows for Black Hair

  3. Wow, that is some serious lasting power! I love long lasting lipsticks – especially for reds and vibrant colors, I don’t want to worry about reapplication!
    Emi at Project Swatch recently posted..Right Now I’m Loving

  4. Stacey says:

    Everytime I want to go ahead and purchase Lady Danger you show me something that I immediately want to buy more. Lol. I love this! And I need an Armani lippie!
    Stacey recently posted..Phuket in Pictures Pt.1

  5. sara says:

    OMG! Love the shade and amazed at how long wearing it is. Thank you for sharing it :) xx
    sara recently posted..Beautyuk Posh Polish Gemstone Collection – Review & swatches

  6. Surprised by how long it lasted! I love the packaging!
    Vintage Makeup recently posted..Eye ♥ Pigments

  7. corallista says:

    I love reds! The shade is lovely and the quality seems great too. The bullet shape reminds me of MUFE lipsticks.
    corallista recently posted..From Illamasqua Human Fundamentalism Collection : Eye shadow Vernau ~ Review, Swatch and EOTD

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