MAC Zoom Lash Mascara in Zoomblack – Review

I questioned writing this review at all – after all, I’m sure most people who’ve approached a makeup counter have tried this product once or twice. But I hadn’t at the time, nor did I think to look up reviews before immediately agreeing to buy it (I was having a rough day!) So I’m adding my two cents to this $15USD mascara’s lengthy history.

MAC Zoom Lash

Generic Information:

MAC has no shortage of mascara products: Pro Lash, Mascara X, Splashproof, Zoom, Dazzle, Zoom fast, Studio Fix, Plush Lash, False Lashes, Opulash, Haute & Naughty, Opulash Optimum, False Lashes Extreme…phew! I actually had it in my mind to try Opulash Optimum back when it was new – but the counter girl, who’s quirky cute style I adore, took me aside and shook her head no. What I wanted was a classic, she assured me. Who was I to argue? Especially when she sat me down and applied one coat: voila! My wimpy lashes became lengthy whoppers! Safe to say that I ignored the $15USD price tag (I didn’t even ask!) and purchased it there and then.

Of course, in retrospect I should have thought about it more. I mean, even the fabulous Lashblast mascara runs under $8USD nowadays. Zoom Lash comes in an 8g/28oz tube (for the record, Lashblast contains .44 oz!!)

This line is available in Zoomblack, Lofty Brown and (retiring) High Esteem – a “mid tone grey with silver pearl.

The Brush:

Brush

There’s nothing remarkably special about this brush. It’s long and thin with short wiry bristles. It fits easily into the corners of my small eyes and separates the lashes nicely. Application is definitely a breeze. Maybe i’m partial to classic shapes and materials, but this is definitely one of my favorite brushes.

Results:
MAC’s little blip for this product states:

Major drama. Lasts all day. Creamy, velvety formula builds density and conditions. Feels light, supple. Ultra-sculpted brush has three-sided fibres to embrace and separate each lash, hugging every curve. Coats in one stroke from root to tip. No smudging.

Before

Before

After

After

Now…for all the lofty promises, I couldn’t help but be a bit…underwhelmed by the results. It thickened my lashes for sure. But there was little to no lengthening or curl. And the formula did get a bit clumpy in some areas.

Wear:

Feels light and supple? No smudging? Nooooot so much. The one thing I did notice about this mascara is that my lashes felt cripsy fried after it dried. And as you can see in the left-most “after” shot, it does smudge, even if it’s just a tiny bit.

This mascara certainly didn’t last all day either. I’ve worn it to a couple of long events and I find it droops and flakes by the 6-7 hour mark. Unimpressive to say the least.

Summary:

This is not a terrible mascara. But it’s no miracle worker. When we consider that mascaras at half the price give you the same, if not better, results…there’s a lesson to be learned! Don’t splurge on mascara. Like lip glosses and balms, the “improvements” made by department store and high end lines simply don’t merit the matching rise in prices. Save some change and put your money where it can make a real difference: blushes, shadows, foundations!! and concealers.

Value: 2/5

Brush/Application: 9/10

Results: 7/10

Wear: 6/10

Overall: 68.6% (D+)

All for now!

<3 EA

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9 Responses to MAC Zoom Lash Mascara in Zoomblack – Review

  1. Bummer! It really doesn’t do much for your lashes. :^(

  2. Larie says:

    I’ve never tried a MAC mascara, not ever! And there are so many kinds, I don’t even know where to start. Are any of their permanent lines colored? That’s all that would tempt me, I think – I love blue mascara :) Buxom makes one that I want to try, after the ban.

    It’s a shame that it doesn’t seem to do much. I agree that drugstore ones sometimes seem to have a greater effect for a fraction of the cost.
    Larie recently posted..Guest Post at Laura’s Lacquers!

  3. I’ve tried this one too. At first it wasn’t bad, but as it ages this mascara get worse. Plus I hate the brush too.
    Tracy@Beauty Reflections recently posted..Ilia Conditioning Lip Balm

  4. Stacey says:

    I’ve yet to try a MAC mascara actually, and this…is not tempting at all. I don’t like to splurge too much on mascara either, it’s just not worth spending so much on something you only use for a few months.
    Stacey recently posted..Butter London: Knees Up & La Moss

  5. sara says:

    Oh seems like it didn’t work for you. That’s really sad.
    sara recently posted..Splurge – Online Store for fashion accessories

  6. I couldn’t agree more.. that’s why I’m-not-into-so-buying- super-pricey-mascara >.< except if it's really exceptional like my lancome l'extreme-my only one.
    I never bought any MAC mascara- for I wasn't really impressed by any. and hell yeah expensive too!
    i'm disappointed with the result of the MAC zoomlash.. thanks for the heads-up sis!
    I love your precise and honest review as always!

  7. totally agree with you, cheap mascaras all the way and hands down!!!

    P. S. I’m giving away over $50 worth of Wella Professionals hair products on Twitter today! Check out my latest post for details :)

  8. Wow— that is… incredibly underwhelming. :[

    I went into a MAC for the first time recently and was also over-whelmed by the range of every type of product. @_@

    I don’t mind if mascaras smudge, but flaking is the woorrssttt, IMO. Guh.

    Also? “….mascara’s lengthy history.” Ahaha– I see what you did there. ;D
    ♥ Noxin ♥ recently posted..Review: Kimchi Bambi Pink

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